Barbecue has long been a symbol of unity and celebration in American culture. Over time, several slogans have emerged that blend the nation’s love for grilling with political and patriotic themes. Let’s delve into some of these iconic BBQ slogans, exploring their origins and the contexts in which they first gained popularity.
1. “Make BBQ, Not War”
Origin: This slogan is a playful twist on the 1960s anti-war phrase “Make Love, Not War.” While the exact date of its first use is unclear, “Make BBQ, Not War” began appearing on merchandise and in popular culture in the late 20th century.
Context: The slogan promotes the idea of coming together over a shared meal, emphasizing unity and peace. By substituting “Love” with “BBQ,” it underscores the universal appeal of barbecue as a means to bridge divides and foster camaraderie.
2. “Red, White & BBQ”
Origin: This phrase is a patriotic nod to the colors of the American flag, combined with the nation’s love for barbecue. It gained traction in the early 2000s, especially around national holidays.
Context: “Red, White & BBQ” is commonly used during celebrations like Independence Day and Memorial Day, symbolizing national pride and the tradition of grilling during these festivities. It encapsulates the spirit of American patriotism and the communal joy of barbecuing.
3. “United We Grill”
Origin: Emerging in the aftermath of the September 11 attacks in 2001, this slogan is a variation of “United We Stand.” It became popular as a way to express solidarity and national unity.
Context: “United We Grill” reflects the idea that, despite differences, Americans can come together over a shared love for barbecue. It serves as a reminder of the strength found in unity and the simple pleasures that bind communities.
4. “In BBQ We Trust”
Origin: This slogan is a playful adaptation of the U.S. national motto, “In God We Trust.” It started appearing on BBQ-themed merchandise and signage in the late 20th century.
Context: “In BBQ We Trust” conveys a deep-seated confidence in the tradition of barbecue. It highlights the cultural significance of BBQ in American society and the trust placed in this culinary practice to bring people together.
5. “Liberty, Equality, BBQ”
Origin: Inspired by the French Revolution’s motto “Liberty, Equality, Fraternity,” this slogan reimagines the phrase within an American context. It gained popularity in the 21st century among BBQ enthusiasts.
Context: “Liberty, Equality, BBQ” emphasizes the democratic nature of barbecuing—it’s an activity that transcends social and economic boundaries, embodying the ideals of freedom and equality.
These slogans showcase how barbecue transcends mere culinary practice, embedding itself into the cultural and political fabric of society. They reflect shared values, historical moments, and the enduring power of food to unite people across diverse backgrounds.